Overview
Dark Cherry 12mg delivers rich cherry flavour in a balanced mid-strength format designed for customers seeking smooth nicotine delivery with deeper fruit character. It strengthens fruit assortments by offering a darker, more layered alternative to brighter berry profiles. Moreover, this variant helps retailers attract customers who prefer fuller fruit flavours without excessive intensity. As a result, it supports steady turnover across fruit-led selections.

Flavour Experience
Cherry opens with bold, slightly tart cherry notes that feel rich and immediately distinctive. Shortly after, a subtle sweet depth develops, rounding the profile and adding a darker fruit character. Additionally, the flavour remains smooth and consistent throughout use, maintaining balance without becoming overly sharp. The result is a dark cherry experience that feels full, smooth, and easy to revisit.

Brand & Format
Phiz is recognised for flavour-forward products and modern pouch presentation. The slim pouch format supports discreet comfort and consistent daily use. Furthermore, the clean packaging design improves visibility across fruit-led displays and mixed flavour ranges. Offering deeper fruit profiles within mid-strength options helps broaden shelf appeal and customer choice.